WE ARE FORTUNE

Driven by strength. Built for progress

At FORTUNE Tires, we don’t just manufacture tyres – we support drivers and businesses with resilient, forward-thinking solutions. Every product we create reflects a commitment to quality, performance, and progress – keeping you safe, in control, and one step ahead on every journey.

PART OF A TRUSTED GLOBAL NETWORK

A strong heritage

FORTUNE Tires is one of four brands under Prinx Chengshan, one of China’s leading tyre manufacturers with a history that dates back to 1976. It was the first company in China to produce a radial tyre and has continued to push boundaries in tyre innovation.

A global presence

With operations in 169 countries and the first Chinese tyre company to be listed on the Hong Kong Stock Exchange (HKEX 1809), FORTUNE Tires is supported by world-class manufacturing and a strong international foundation.

Sustainability and growth

Prinx Chengshan has been recognised as an Energy Efficiency Leader in China for seven consecutive years. Our long-term investment in green technologies, R&D, and European testing makes FORTUNE Tires a responsible and reliable choice.

DISCOVER THE FORTUNE TIRES RANGE

Fortune Tires delivers dependable performance for cars, SUVs, and vans-without stretching your budget. Designed for everyday driving and light commercial use, these tyres offer solid grip, comfort, and durability across varied road conditions. Whether you’re commuting, managing a fleet, or transporting goods, Fortune provides a cost-effective solution that doesn’t compromise on safety or reliability. Choose Fortune for value-driven tyres that keep you moving confidently.

Passenger Car Tyres

Fortune’s passenger car tyres are designed for everyday drivers who value comfort, safety, and affordability. With advanced tread patterns for reliable grip and smooth handling, these tyres deliver dependable performance for city streets and motorways alike.

SUV Tyres

Fortune’s SUV tyres are for drivers who need strength and stability without sacrificing comfort.  Engineered for versatile road conditions, it offers confident traction and durability, making them ideal for family trips or adventurous drives across urban and rural routes.

Light Truck & Commercial Van Tyres

For businesses and professionals on the move, Fortune light truck and commercial van tyres provide robust performance and long-lasting reliability. Built to handle heavier loads and frequent use, they provide the durability and safety businesses depend on.

FORTUNE TIRES RANGE

FUNRUN FSR-802

The FUNRUN FSR-802, a state-of-the-art product! Designed to enjoy everyday travel, safer and smoother, using new technologies for outstanding grip performance and reduced noise level. A convincing tyre that keeps performing for longer.

FSR-303

The FSR-303 is an Ultra-High-Performance SUV t1Jre with an asymmetrical tread design and enhanced tread rubber formula. The FSR-303 provides exceptional performance on the street.

FSR-71

The FSR-71 is a Light Truck tyre engineered for use on demanding regional applications, ideal for commercial usage.  Featuring an enhanced compound to resist tyre damage, as well as a reinforced casing to improve load capacity.

FSR-701

The new generation FSR-701 is engineered to deliver precise wet and dry handling performance. With an asymmetrical tread design and enhanced tread rubber formula, FSR-701 provides exceptional performance on the street.

PRECISION ENGINEERED. DRIVER TRUSTED

FORTUNE Tires undergo extensive European testing to ensure they meet the demands of real-world driving. From wet-weather performance to high-speed handling, every tyre is carefully engineered to provide long-lasting stability and comfort.

COST EFFICIENCY

Our tyres are built to go further with less fuel – helping reduce operating costs and environmental impact across the lifecycle.

DURABILITY

All FORTUNE Tires are subject to thorough testing to ensure safety, durability, and performance across their full lifecycle. Selected products are independently tested at some of Europe’s most advanced facilities.

SAFETY

We use only the highest quality materials. paired with rigorous quality controls and testing to ensure safety on every journey.

PERFORMANCE

Designed to meet the needs of diverse driving conditions.  FORTUNE Tires offer confident grip, responsive handling, and a smooth, quiet ride – whatever the road ahead.